That's pretty much the message from ISU athletic director Jamie Pollard when it comes to watching the Cyclones' football matchup with Texas. In case you missed it, ISU convinced the Big 12 to let both the Longhorn Network and Cyclones.tv to show the game. Which, I suppose is better than having the game only on LHN. However, it also means you have to have a Mediacom or Cyclones.tv subscription (and live in Iowa) to watch the game. If you don't qualify, tough nuggetts. Or just suck it up and pay for a subscription, as Pollard told the Ames Tribune:
“That is part of growing the brand,” Pollard said. “I want them to do that. If watching the game isn’t worth $10 do they really want to watch it?”
AHHHH SNNNAAAP! Deal with it ISU fans! What, you don't care enough about your team to fork over 10 bucks to watch them play? You know, in addition to your cable/satellite fees, internet provider fees, season ticket costs, parking costs, etc...
O.k., I'm just having a little fun, there, but I get where Pollard is coming from. Part of his job is to get more people to buy a subscription to Cyclones.tv. He also knows better than most that you can please all the fans all the time. But try telling that to this guy.