The City of Ames wants young adults to relocate, work, play, and raise their families here. Public Relations Officer Susan Gwiasda says the new "Always Ames" campaign is aimed at people who don't live in the city. She says the campaign is focused on the so-called "millennial" generation. Gwiasda says the campaign includes testimonials from residents about why they choose to live and work in Ames, what they appreciate about the city, and why they plan to stay. The "Always Ames" campaign runs throughout 2017.